Business Text Messaging Service

This immediacy is why text reminders outperform phone calls and emails. Customers don’t want business text messaging service  a voicemail they have to replay or a lengthy email buried under promotions. They want something short, clear, and right in their pocket.

Paper forms, in-store signage, event sign-ups, or QR codes** can also be used if they clearly state that the customer is enrolling in text alerts and describe what they will receive. The wording must be unambiguous: silence or implied consent (e.g., giving a phone number during a purchase without notice) is not sufficient.

Once consent is collected, send only messages that match what was promised. Do not switch a transactional-only opt-in (such as delivery notifications) into promotional texts unless you obtain additional permission. Always include a visible opt-out path (“Reply STOP to unsubscribe”). Honor opt-outs immediately.

Finally, **store proof of consent**. Maintain logs of when the user opted in, what language was shown at the time, and how they provided the consent. This recordkeeping is essential for legal defense if a claim arises.

In short: be explicit, be honest, give control, and document everything.