Best Practices for Business Text Messaging.

If action is required, include a clear call to action such as a link, reply keyword, or phone number.

Timing affects results. Do not text too early, too late, or too often. During typical working hours or early evenings is appropriate  business text messaging service  for most businesses. Avoid weekends for non-urgent messages unless the customer has indicated otherwise. Spread out marketing messages to avoid fatigue.

Personalization matters, but only when it is respectful. Use the customer’s first name and tailor content to their relationship or history with your business, but do not include sensitive or intrusive details. Tone should be friendly, concise, and professional, not overly casual or salesy.

Use automation carefully and correctly. Automated reminders, follow-ups, and drip campaigns can save time and improve consistency, but they must still feel human and relevant. Monitor replies and be prepared to respond promptly when a customer texts back.

Compliance is non-negotiable. Include opt-out instructions (“Reply STOP to unsubscribe”) and avoid sending protected personal or financial data through SMS unless secure alternatives are used. Maintain records of consent and messaging activity.

Finally, measure and refine. Track delivery, open rate (if available via platform), click-through, and response time. Use A/B testing for message wording, timing windows, and call-to-action formats. Continuously optimize based on behavior rather than assumptions.

By securing consent, keeping texts concise and timely, personalizing responsibly, maintaining compliance, and iterating on performance data, businesses can use messaging as a high-trust,