Sales Automation Stats

Your autoresponder will have a place where you can create the signup form to place on your squeeze page or blog, which will capture and store their details so that you can contact these people in the future. To conform with spam laws, you will need to create a double opt-in list, so that your subscribers have to confirm that they want to receive emails from you before they get the free gift.

Once you have a new subscriber on your list, there are a number of routes  sales automation stats you can take. You can email your subscribers every day with a sales pitch (not recommended, as you will have a higher unsubscribe rate than subscribe rate), or you can look after and nurture your list by sending them good content, good freebies, and the very occasional sales pitch. You could also go down the road of creating a fortnightly ezine issue and sending the odd sales pitch in between.

So, where does automated email marketing come in? You can create a sequence of messages that goes out to your list on specified days, so that you don't even have to log into your autoresponder account, except to track your open rates.